The Product: Safe Water

7th November 2015

Our aim is not to cure infected people but, preventing people from getting infected.

 

Water Disinfectant Competitor Analysis 

Safe Water™ is a combination of inorganic compounds, cationic powders and a sulphate.

Two of the products are oxidisers with powerful detergent and disinfector characteristics. The polymer is highly effective in water treatment.

The exact scientific combination of these products makes Safe Water™  a superior non-chlorine ‘point -of- use’ water purification product. It is a powerful disinfector, purificant and oxidiser.

Differentiation between Safe Water™  and other purifiers

  Safe Water™  PuR Micropur
Efficacy Based on disinfection properties of proprietary blend of persulphate salts Based on disinfection properties of chlorine (calcium hypo chlorite)

Uses ferric sulphate to remove phosphate and calcium hypochlorite

Based on bacteriostatic and bactericidal properties of silver
Strong residual value of active ingredients results in water remaining free of bacteria and viruses up to 48 hours Effective for a few hours in water (residual value determined by amount of free chlorine – ppm – in water) Silver ions will preserve water for up to 6 months as silver ions cling to the cell walls of micro-organisms thus hindering their growth
Turbid water does not pose any problems due to strong flocculant and disinfectant properties of active ingredients. Suspended matter in cloudy water can weaken effect of chlorine; flocculant separates cleaned water from murky masses Use for clear water as suspended matter in cloudy water can weaken the effect of silver
Tasteless and odorless Use antichlorine to neutralize taste of chlorine Use antichlorine to neutralize taste of chlorine (Forte product)
Health Tested against Total Coliforms,  Vibrio cholera, E-coli, Salmonella and other Tested for removal of E. coli, Salmonella typhi, Vibrio cholerae, Shigella sonnei, Klebsiella terrigena, Campylobacter jejuni, Poliovirus, Rotavirus, Cryptosporidium parvum, Giardia lamblia and other Tested against Coliforms, Pseudomonas aeruginosa, Vibrio cholera, E-coli, Salmonella typhi, Pseudomonas aeruginosa
Other Takes 20 minutes to disinfect water

Effective against Giardia

Takes 20 minutes to disinfect water

Not always effective against Giardia

Takes 30 minutes to eliminate bacteria and viruses, and 120 minutes for Giardia
Atoxinate developed to remove arsenic and other (selected) heavy metals Can remove arsenic, chromium (III) and lead Can not remove arsenic or other heavy metals

Comparison between OXYGEN BASED WATER DISINFECTANT and chlorine based disinfection

Chlorine Oxygen based water disinfectant
Toxic/poisonous YES NO
Dangerous to store YES NO
Flammable YES NO
Reactive YES NO
Bleach spots YES NO
Depletes oxygen YES NO
Noxious odor YES NO
Allergenic (skin, eye and lung irritant) YES NO
Harmful to the eyes YES NO
Irritating to the skin YES NO
Forms Trihalomethanes (THMs) YES NO
Residue dissipated (not enhanced) by sunlight YES NO
Long lasting residue effect YES YES
Mature product cycle YES New innovation
Kills algae ONLY controls YES
Kills bacteria ONLY some YES
Kills viruses NO YES
Environmentally friendly NO YES

Competitive Analysis (Summary)

Comparison Safe Water™ 

 

Procter & Gamble Katadyn Eureka Forbes

Hindustan Unilever Limited

Tata Chemicals

Environmental Planning Group Limited Waterworks Holdings International
Brand name SAFE WATER”. Oxygen Water Disinfectant PuR Purifier of Water Micropur Pureit / Tata Swach EPGL UV Waterworks
What is it? Blend of inorganic persulphate salts, anti-microbial bioflavonoid complexes and cationic flocculant Blend of ferric sulphate and calcium hypochlorite Silver chloride complex with silver ions Safe waters that operate with replaceable filters

Filters battery operated or combination of paddy hush and silver particles

Small scale Reverse Osmosis plants operated in metropolitan areas for institutions Small scale Ultraviolet (UV) treatment plants that operate in partnership with communities
Description Conditioning of drinking water at point of use, complementary to UV, ozone & other disinfection processes with good residual value Used in combination with filter to make contaminated water potable through coagulation & disinfection at point of use Available in tablet, powder & liquid format

Inactivate bacteria in tanks & containers up to 6 months

Portable safe waters with replaceable filters are used in homes

Kill up to 80% of bacteria causing water borne diseases

Provide solutions (containerized water) to commercial, academic and other institution High dose of UV inactivates micro-organisms, use gravity driven flow channel

 

Features Environmental friendly, non-toxic & safe, free from chlorine, bromine & iodine

Destroys spores, bacteria, viruses & most common pathogen organisms

Chlorine based

Removes chlorine resistant parasites, destroys bacteria & viruses

Leads to average 50% reduction in incidence of diarrhea

Chlorine based

Suspended matter in cloudy water weaken effect of chlorine and silver ions

Requires no running water or energy to operate

Distribution & support in remote & rural areas seem difficult and ineffective

Technology won various innovation rewards in India

Requires electricity infrastructure to operate

Free of chemicals & carcinogenic DBPs

Energy efficient & does not require high pressure

No residual value & suffers from same limitations as large scale UV plants

Markets Africa’s remote & rural areas, informal settlements

Disaster relief

Pakistan, Kenya, Uganda, Haiti, Dominican Republic

Disaster relief

Global travel & leisure

Disaster relief

India metropolitan areas India metropolitan areas India metropolitan & rural areas
Marketing Channels Commercial & social distributors to Governments / NGOs Social model partnering with NGOs

Disaster relief agencies at cost

Via niche outdoor stores, internet Credit Card sales Eureka Direct sales outlets

HUL & Tata retail outlets

Plants installed in metropoles, sells water directly to public in containers Implement community funded plants, sells directly to community
Capacity / scaling Micro sachets for mass distribution

Will also be packaged in tablet format at a later stage. Large bags for Bulk sales is available

Micro sachet for mass distribution with filter Packaged in small (1t/ℓ) & large (1t/10ℓ) tablets, powder (1g/100ℓ) & liquid (1ml/10ℓ) 4.5-18ℓ per purifier, filter cartridges lasts 1,500-3,000ℓ before replaced 100-2,000ℓ/hr or 2,400-48,000ℓ/day

 

60,000-200,000ℓ/day
 
   

SACHET- (Purifies 25 litre water)

SachetOur Water Purifying product is a combination of inorganic compounds, cationic powders and a sulphate. Two of the products are oxidisers with both powerful detergent and, disinfector characteristics.

The polymer is highly effective in water treatment. The exact scientific combination of these products makes Safe Water™, the superior non-chlorine ‘point –of- use’ water purification product, known to the world.

It is a powerful disinfector, purificant and oxidiser and above all it contains no dangerous chemicals. A mere 3.5g purifies and sanitises 20-25 litres of highly contaminated water that is infected with E.coli, Salmonella and Shigella every time.

With our product you will prevent cholera and the deaths caused by cholera. By using Safe Water™ you will form part of a concerned group, who will save millions of people worldwide.

TABLET (Purifies 25 litre water)


TabletSafe Water™
  1Lt purifying Tablets come in an easy- to- use blister. The blister holds 10 tablets. It is small in size and easy to use and very light in weight. For moderate contaminated water you will press one tablet into your 1 Lt bottle of water, shake it for 10 seconds, and leave it for 5 minutes and, it is safe to drink your sanitised water.

The polymer is highly effective in water treatment. The exact scientific combination of these products makes Safe Water™, the superior non-chlorine ‘point –of- use’ water purification product, known to the world.

It is a powerful disinfector, purificant and oxidiser and above all it contains no dangerous chemicals. A mere 3.5g purifies and sanitises 20-25 litres of highly contaminated water that is infected with E.coli, Salmonella and Shigella every time.

For highly contaminated water (E.coli; 100 000 cfu/100ml), you will leave the water stable for 20 minutes and thereafter it will be safe to drink.

Water treated with Safe Water™ will not have any odour or change in taste, unlike chlorine products

One tiny tablet purifies and sanitizes 1 litre of highly contaminated water that could be infected with E.coli, Salmonella and Shigella every time.

 

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